THIS SATURDAY: ASSC SUMMER 2024

We're set to release our 2024 Summer collection titled "I SEE RIGHT THROUGH YOU", this Saturday, July 20th @ 8AM PT. After teasing our collection earlier this week, we've have officially revealed a full range of apparel and accessories.

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Bruce Buffer's career with UFC began in the mid-1990s, and he quickly became a beloved personality within the sport. His deep, resonant voice has announced some of the most iconic matches in UFC history.

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Speaking of UFC history, it’s worth noting how far the sport has come since its inception. The Ultimate Fighting Championship was founded in 1993, originally designed as a tournament to determine the most effective martial art in a real fight situation.

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We’ve expanded the range to include items that are not only practical but also have a touch of personality. Perfect for creating a UFC-themed space at home or dedicated fan cave.